Metro Newspaper Gaining in Readership
Don’t tell the folks at Metro Newspapers about the impending doom of the print medium.
NADbank research indicates that 1.6 million Canadians from Halifax to Vancouver read a Metro newspaper every morning to catch up on the latest community happenings and other major developments nationally and around the world. This represents a healthy 9 percent gain from 2012.
On a weekly basis, NADbank calculates 3.9 million Canadians turn to their Metro paper for the latest news — an increase of 16 per cent.
Bill McDonald, President of Metro English Canada comments on the figures: “We’ve heard lots of chatter about the death of newspapers. But the truth is, more Canadians are turning to newspapers across all their platforms, and the growth has been driven by a combination of free dailies and digital properties.”
More specifically, Metro Canada’s total brand footprint including print, digital paper, website and news app now reaches a record high of 1.8 million daily readers and 4.1 million weekly readers.
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