YellowPagesGoesGreen.org Expands to Canada
Online business directory, YellowPagesGoesGreen.org, a huge proponent of the green movement, has entered the Canadian marketplace.
Canadian consumers will be able to search, review, and post business directory listings as easily as their neighbours to the South, with the added bonus of a viable alternative to paper-based business directories.
YellowPagesGoesGreen, which has amassed over 27.3 million business listings in the United States alone, is hoping to strike the same level of interest in Canada. Clearly, it is off to a good start: 1.2 million Canadian business listings have already been registered.
Michael Keegan, CEO of YellowPagesGoesGreen, said the company’s goal goes beyond establishing the most comprehensive online business directory on the web.
Keegan adds: “This (Canadian) expansion serves yet another vitally important cause: the spread and information war against paperless directories, most of which only waste tons of paper every year; paper that countless trees were cut down and destroyed to create, endangering the planet, its delicate ecosystems, and the very air breathed by billions in the process.”
To add some perspective, Sutmundo.com reports that only 22 percent of phone book recipients recycle when disposing of them, leading to approximately 165,000 tons of phone book waste that ends up in landfills annually.
YellowPagesGoesGreen.org and PaperlessPetition.org have both been instrumental in providing a simple and convenient mechanism for customers to opt out from receiving printed yellow books over the past several years.
Discuss this further in our World Wide Web forum.