Kia Canada Partners with Live Nation on Music Events

Live Nation Entertainment (NYSE: LYV) and Kia Canada have formed a marketing partnership that also incorporates the Molson Canadian Amphitheatre in Toronto and the Commodore Ballroom in Vancouver. Kia is now the exclusive automotive partner for all Live Nation Canada music events happening at the two premium concert venues.

 

“Music has an immense cultural draw, and Live Nation concert services support all genres of music giving a wide breadth of unique listeners and show attendees that make us thrilled to partner with Live Nation Canada,” said Robert Staffieri, Director of Marketing Kia Canada Inc.

Kia’s cars, minivans and SUVs will now benefit from integrated marketing campaigns involving live music events plus online activities as fans search for upcoming shows or purchase tickets on both Ticketmaster.ca and Livenation.com.

The automobile manufacturer, which employs 158 people in its Mississauga, Ontario headquarters and four regional offices across Canada, recently acquired the naming rights to Toronto FC’s Training Ground and TFC’s Academy.

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