CBS Interactive & Shaw Media Expand Canadian Partnership
Shaw is helping advertisers target a wider audience with a more diverse network of online broadcast inventory.
Joining CBS.com and TV.com, the Shaw Premium Audience Network (S.P.A.N.) portfolio will now include CBSNews.com, CBSSports.com, CNET, CHOW.com, GameSpot.com, MaxPreps.com, Metacritic.com, TechRepublic.com, ZDNet.com and UrbanBaby.
“S.P.A.N. is a powerful tool for cross-platform message delivery, providing advertisers with the most desired audiences across a network of premium digital properties,” said Paul Burns, Vice President, Digital Media, Shaw Media.
Burns adds: “With the addition of more high-traffic CBS Interactive sites, we have been able to further build on Shaw Media’s position as a digital leader by making premium video ad units available to our clients.”
Shaw reports that S.P.A.N. now boasts a high level of visitor engagement, with the average time spent reaching 30 minutes per visitor across its 90 sites.
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