RIM Launches New BlackBerry in India
There are droves of investors hoping Research in Motion (TSX: RIM / NASDAQ: RIMM) will hit a home run and avert a complete meltdown, which almost seems imminent based on the tech giant’s collapsing stock price and dismal quarterly reports over the past year.
On that note, the company launched a brand new handset on April 18th specifically tailored for the market in India.
“The new BlackBerry Curve 9220 offers a unique mobile experience that young Indians will love thanks to its affordable pricing and unmatched messaging and social connectivity features,” said Sunil Dutt, Managing Director for India at RIM.
In addition to the familiar BlackBerry messaging and new social-centric features, RIM said the 9220 delivers the longest lasting battery life yet for any BlackBerry Curve model. That translates to about 7 hours of talk time or up to 28 hours of music playback or FM radio listening on headphones.
Users in India should be impressed by the BlackBerry 7.1 OS, which supports the full menu of BlackBerry services plus the built in WiFi that allows fast Internet browsing without incurring mobile data usage costs. And for good measure, RIM has included a built-in FM radio, which does not require a data plan or use data services.
As part of the Indian debut, BlackBerry Curve 9220 customers may download a selection of apps from BlackBerry App World worth 2500 Rupees, for free, from April 19th until June 30, 2012. Some of the popular applications included are: Pencil Camera, Photo Studio Pro, Horoscope Oracle – Follow Your Lucky Stars, Drive Safely Pro and Ultimate Cricket.
Research in Motion has reported that sales outside the US, Britain and Canada accounted for 68 percent of total revenue in its fourth quarter, up 7 percent from the previous quarter.
India, South Africa, Nigeria and Saudi Arabia are a big part of that outside market and RIM has intense sales campaigns specifically targeted at those countries.
You can add to the BlackBerry Curve 9220 discussion in our Smartphone and Tablet forum.