Samsung Galaxy Note Set to Kick Off in North America with Big Super Bowl Ad
Samsung even hired movie director Bobby Farrelly, creator of Something About Mary and Dumb and Dumber, to help make the commercial.
The Super Bowl advertisement, part of which was shot with the Galaxy Note’s HD-quality video camera, will expand on “The Next Big Thing” online ad, which pokes fun at Apple fanatics.
Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America said: “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before. The game changing Galaxy Note required a launch platform just as significant which is why Samsung chose the largest event in North America to unveil this product – Super Bowl XLVI.”
The commercial will air in Canada and the US during the fourth quarter of the Giants-Patriots game. Samsung said the TV spot will be accompanied by digital and social media campaigns featuring exclusive access to content and giveaways.
In Canada, the Galaxy Note, with its 5.3″ HD Super AMOLED Screen and innovative S pen, will be widely available on February 14th via TELUS, Rogers and Bell. In the US, the popular phone/tablet will be available for pre-order starting February 5th and sold at AT&T and Best Buy stores nationwide beginning February 19th.
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