Interest in 3DTV rises in in Europe and China, falls in North America
“We were surprised to find that 3D appears to be a far more popular feature in China than North America, and the penetration rate was two times higher in the last quarter,” said DisplaySearch ‘s TV Research Director Paul Gray.
Researchers say the lower penetration rate on this side of the Atlantic is because North American consumers favor large, inexpensive TV sets with fewer features whereas Chinese consumers are enthusiastic about richly-featured sets with 3D, LED backlighting and smart TV capabilities.
The report, which looks at the issues and rapid shifts in TV feature development, also found that 3D penetration was actually higher in the Middle East than in North America or Japan.
Another interesting trend found in the report is the number of televisions which are expected to ship in the next four years with DVB-T2 technology.
DVB-T2 is an abbreviation for Digital Video Broadcasting – Second Generation Terrestrial, a type of digital broadcasting which is now being adopted in Europe, the Middle East and Asia. The report predicts shipments of DVB-T2-enabled sets will grow from 3.4 million in 2011 to 64.7 million in 2015.
“By 2015 the number of DVB-T and DVB-T2 sets shipped will be equal,” added Gray. “The decision by the Russian and Indian governments to move to T2 has given the industry a huge boost in confidence, and it will kick-start a virtuous cycle of rapid adoption and cost reduction.”
In North America, ATSC is the primary Digital Broadcasting technology.
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