3DTV sales expected to disappoint

20" Toshiba 3DTV

While manufacturers and movie studios have been desperately trying to sell 3DTVs and 3D movies this year, it appears that high prices and lack of content have kept consumers from opening their wallets.

A recent report by DisplaySearch predicts that just 3.2 million 3DTVs will be shipped in 2010. The firm predicts about half those 3D sets will be sold in North America.

While 3.2 million sets sold in one year is a significant, it represents a meager 1.3% of the over 242 million televisions expected to be sold in 2010. DisplaySearch is predicting sales to rise to 90 million by 2014 which would still represent considerably less than half of all sets sold in that year.

“While TV manufacturers have bold plans and a lot of new products, consumers remain cautious,” said Paul Gray, Director of TV Electronics Research. “Consumers have been told that 3D TV is the future, but there still remains a huge price jump and little 3D content to watch.”

Besides high prices and a dearth of content, many consumers are also concerned that the current generation of 3DTVs will become obsolete, replaced by sets which don’t require them to wear expensive 3D glasses.

Earlier this month Japan based consumer electronics manufacturer Toshiba announced the world´s first 3D Flat panel-TV that doesn’t require 3D glasses. The sets are set to go on sale in Japan this December. Although only available in 20″ screen sizes, the very thought that such screens exist are sure to keep many potential 3D consumers on the sidelines and stunt the sales growth of first generation 3DTVs.

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6 Responses to “3DTV sales expected to disappoint”
  1. Anonymous says:

    How about the fact that many people have updated from CRT to LCDs and simply aren’t in the position to upgrade so soon.

  2. Peter says:

    Most people having difficulty putting food on the table everyday, let alone a different type of TV set on their stand every few months.

  3. birdman35 says:

    3D is just for the rich who want a gimmick

  4. Barry says:

    3D is lame and most of the time poorly executed.

  5. Anonymous says:

    I can just see our family of 5, wearing $2000 worth of 3D glasses, crammed into a 3′ square area in front of the extremely expensive 3D TV, watching all those expensive 3D Disney movies. I think they need to cater to Bachelor Playboys and solo porn kings.

  6. Robert says:

    Pure gimmick … no thanks I’m perfectly happy with my 50 inch HD plasma.