Global TV sales top 56 million in Q2

Global television sales showed continued growth in the second quarter of 2010 thanks to improving global economic conditions according to a recent report from DisplaySearch.

Total television shipments in the April to June quarter first three months of this year were 56.2 million units, up 26% from the same time period in 2009 and up 2% from the previous quarter. Year to date sales are now 110.9 million units.

Areas experiencing strong sales growth included Japan and Latin America. In Japan, TV shipments surged 56% when compared to the same quarter a years earlier thanks to a government-sponsored Eco-Points program which encourages consumers to trade up to more energy-efficient models. Latin America was the strongest region in terms of growth, rising 70% over the same quarter last year to a record 7.3 million TVs shipped in a single quarter. This was the one region in which the World Cup had a clear impact on TV demand. Shipments to Europe also increased due to expectations of a boost from the World Cup, but sell-through results were less than spectacular suggesting that the third quarter could be weak in Europe.

Not everything was on the upside as the second-largest region worldwide, North America, had a 3% drop in TV shipments after a weak 1% increase in the first quarter. In addition, China’s LCD TV market cooled off a bit, as unit shipments rose 31% Y/Y after triple-digit growth in 2009. This was less than the Chinese brands expected, as holiday sales were weaker than forecasted.

“The results for TV shipments in Q2 were definitely mixed, as not all regions benefited from external stimuli like the World Cup or digital TV transitions in regions such as Europe,” noted Paul Gagnon, Director of North America TV Market Research for DisplaySearch. “At the same time, many manufacturers are rapidly adopting advanced technologies like LED, 3D and internet connectivity, all of which will serve to increase the average price.”

LCD TV shipments showed a 39% improvement over the second quarter of 2009 with sales of more than 41 million units. Plasma TV shipments surged 47% to 4.5M units. CRT TVs, which had been averaging 40% year over year decline during most of 2009, had a 14% decline.

Among the big brands Samsung remained the global leader in terms of revenues with a 22.3% market share. Next up, in terms of revenue was LGE (14.1%) followed by Sony (10.1%), Panasonic (7.3%), and Sharp (6.5%). All other brands accounted for 39.7% of sales.

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