More than 12 million Canadians tuned into Junior Hockey Final

iihf_2010An astounding 12.3 million viewers – or more than one in three Canadians – tuned in to some part of the IIHF World Junior Championship gold medal hockey game on TSN between Canada and the U.S.A.

Over the course of the entire game, ratings agency BBM Canada reports that an average of 5.3 million Canadians were watching the game at any one time making it the most-watched program on Canadian television since 2005.

Audience levels peaked at 7.5 million viewers in the final minutes of the third period as tournament MVP Jordan Eberle scored for Team Canada and sent the game into overtime.

The gold medal game capped off a very popular Junior tournament which saw record audiences for TSN. The average audience for the six games featuring Team Canada was 3.1 million viewers.

Even non-Team Canada games drew large audiences. The Russia-Switzerland Quarterfinal game had an average audience of more than one-million viewers while the United States-Sweden semifinal game had an audience of 902,000.

Interestingly, four of the top five programs of all time on TSN have been IIHF World Junior games seven of those games registering audiences of more than 3 million viewers.

Top Five Audiences on TSN

  1. 5.3 Million – 2010 World Juniors Gold Medal Game (Canada. vs. USA)
  2. 5.1 Million – 2009 Grey Cup (Montreal vs. Saskatchewan)
  3. 3.7 Million – 2009 World Juniors Gold Medal Game (Canada. vs. Sweden)
  4. 3.5 Million – 2003 World Juniors Gold Medal Game (Canada. vs. Russia)
  5. 3.3 Million – 2010 World Juniors (Canada vs. USA – Preliminary Round – New Year’s Eve)

Discuss in Digital Home’s Canadian Sports Programming forum.


5 Responses to “More than 12 million Canadians tuned into Junior Hockey Final”
  1. windsor guy says:

    Hmmmm, this does surprise me because I don’t know anybody that watched and there are a lot of hockey fans in my family and the people I work with. Are we sure these numbers are real ? 12 million is like a third of the country….. something ain’t right here.

    • Jamie says:

      As it says, right in the article, 1 in 3 Canadians. Why are you surprised? Canada…Gold Medal…Against the US…Going for 6 in a row…12 million watched AT SOME POINT, not all at the same time.

      • Corndogger says:

        I’d like to know where this 12 million figure is coming from. Everything else I’ve seen or heard has mentioned the 5 and 7 million figures but nothing about the 12 million. Is this TSN hype? I thought TSN didn’t even have anywhere near 12 million subscribers? Also, if you compare these numbers to other huge past events they are very questionable.

        • Media Guy says:

          The numbers are from BBM Canada.

          The 5.3 million figure is the average quarter hour for the entire game. 7.5 million is the peak audience number. The 12 million is the cumulative audience which means 12 million tuned in for at least 15 minutes of the 3 hours game.

          So, in basic terms, 12 million Canadians tuned for a portion of the game, but on average the number was 5.3 million with the biggest audience at any one time being 7.5 million near the end of the 3rd period.

          TSN has about 9 million subscribers but those are households and those households probably have about 25 or 28 million people in them.

          • wavygravy says:

            They’re not allowed to hype numbers because advertisers base their budgets on these figures and inflating them would be legally fraudulent. They come from an outside company that tracks these events. You can’t compare them to past events because last year BBM came up with a method of tracking viewers in pubs as well as in homes, so every event this year will be much higher than in the past. The only ones that haven’t gone up are Raptors and soccer.