Global TV sales rise 1% in third quarter
Global television sales rose 1% in the third quarter of 2009, from the same quarter a year earlier, to 54.9 million units according to the latest figures from DisplaySearch.
Third quarter LCD TV shipments worldwide increased 38% from a year earlier, while sales of plasma, OLED, CRT an RPTV televisions all declined.
Total LCD TV sales for the quarter reached a record 37.5 million units with double digit percentage growth in every region except Eastern Europe. DisplaySearch now expects 2009 total LCD TV shipments could reach 140M units worldwide.
Despite the robust unit growth of LCD TVs, revenue growth continues to be elusive. The average selling price for LCD TVs fell 27% from the same quarter a year early. The result was that worldwide LCD TV revenues grew just 1% from a year earlier compared with a 38% increase in the number of units sold.
Due to declining sales in all other technologies, total TV revenues were down for the fourth straight quarter, falling 10% from the third quarter of 2008 to US$26.2 billion.
Third Quarter sales of CRT television sales 41% to 13.7 million when compared to Q3 2008, Plasma televisions fell 5% to 3.6 million, RPTV fell 64% to 33,000 and OLED fell 82% to a meagre 200 units.
Among the big brands Samsung remained the global leader in terms of revenues for the fifteenth straight quarter, but lost about a point of share, to 21.9%. Next up, in terms of revenue was LGE (12.9%) followed by Sony (9.9%), Panasonic (9.1%), and Sharp (5.9%).
In North America, Samsung remained the leading overall TV brand on a unit and revenue basis, but Funai overtook Vizio on a unit basis to rise to #2. On a total revenue basis, Panasonic climbed two spots to #2, overtaking Sony and Vizio, on strengthening LCD and plasma revenues.
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